In times past many private businesses went public using the outdated ploy of reverse mergers with public shells. A company spokesperson said, “Why in the world risk a reverse merger with a public shell when it would be so much easier - and less time consuming - to do an S-1 Registration statement and therefore meet all the requirements of FINRA (Financial Industry Regulatory Authority).” (Once known as the NASD) The company representative also said: “Wall Street and many investment banks don’t care for and would rather not deal with businesses put together using public shells and reverse mergers”.